Background

Dignity, a leading provider of funeral services in the UK, owns over 700 funeral branches, 46 crematoria, and 28 cemeteries. With a vision to be the most trusted, respected, and valued end-of-life service provider, Dignity has a rich history, pioneering pre-arranged funeral plans with over 600,000 currently in place.

As a people-focused business, Dignity wanted to improve the care and wellbeing of its Funeral Directors and other employees who sometimes work alone or travel to meet with bereaved families in their homes.

But they didn’t want to stop there. Dignity wanted to make sure everyone felt safe, no matter their role or potential risk in their daily roles. They sought to use this initiative to boost employee retention and recruitment efforts. By offering an attractive and innovative benefits package for all employees, Dignity set out to distinguish itself as a forward-thinking and employee-centric organisation.